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Light-filled living room with linen sofa, pale oak flooring and closed glass doors opening visually onto a covered porch.

Gulf Shores Rental Numbers Are Up This Year. Up Compared With What?

October 22, 2026

If you close on a Gulf Shores rental condo in November or December, the city's license calendar applies almost right away. According to the city's rental property license checklist, business licenses expire December 31. Renewals are due January 1, and they become delinquent after January 31. City code also links a vacation rental license to a safety inspection report that must fall inside a five-year window. That puts the renewal date only weeks after a late-year closing.

That timing has a second effect. The seller's numbers will show 2026 up on 2025, and the official tourism data does say that. Put 2024 next to them and the picture changes. Most of this year's growth is a recovery from a soft 2025. That difference matters most to someone who is buying now and pricing the unit on what it earned this year.

The Calendar a Fall Closing Runs Into

The rule behind the paperwork is Ordinance No. 2168, adopted by the Gulf Shores City Council on July 28, 2025. The council explained its reasoning in the ordinance itself:

"the documented recurrence of structural failures and the discovery of unsafe conditions at dwelling units used for vacation rentals reflects a clear impairment of public safety"

The ordinance treats any rental of fewer than 180 consecutive days as a vacation rental. It applies inside city limits and in the city's police jurisdiction. Here is what it asks of a buyer who plans to keep renting:

  1. A rental unit inspection report from the city's Building Official. It covers smoke detectors, fire extinguishers, interior and exterior stairs, emergency rescue openings, electrical, balconies and decks, pools, foundations and 911 addressing. A Certificate of Occupancy can stand in for it if the certificate is recent enough.
  2. A multi-family structure inspection report if the unit is in a building with three or more dwelling units. That report covers common areas, lighting, fire protection and life safety systems, electrical, pools and signage.
  3. A five-year window. Each report counts as current only if the Building Official dated it within five years before the license year begins. For the license year starting January 1, 2027, that means a report dated in the five years before that day.
  4. A $500 fine charged before renewal for any unit out of compliance with the inspection requirements.

The ordinance also says a valid unit inspection report "is transferable to subsequent owner" when the property sells. For a buyer, the date on the seller's current report is worth as much as anything else in the closing file. A report with years left on it moves with the deed. One near the end of its window means scheduling an inspection during the holidays. The city's rental license checklist sends owners to the Building Department at (251) 968-1142 to schedule. That checklist is dated 2014 and still describes a three-year inspection cycle. The 2025 ordinance's five-year rule replaced it.

Two more details belong in the same file. The ordinance lets the Building Official suspend a rental license and require the unit to be vacated if a condition is immediately dangerous. For lesser violations, the owner gets 21 days to fix the problem and must schedule a reinspection within 30 days of the citation. Location also changes the tax. A City Revenue Division document puts lodging tax on homes and condos rented for fewer than 180 consecutive days at 13% inside Gulf Shores city limits and 8.5% in the police jurisdiction.

Everything above is general information, not legal, tax or financial advice. Confirm how these rules apply to your property with the City of Gulf Shores and with your attorney or tax professional.

Which Year the Growth Is Measured Against

Every month, Gulf Shores & Orange Beach Tourism publishes hotel and vacation rental results. Each report compares the current period with both the prior year and two years back. The August 2026 summary shows how much the comparison year changes the result.

Vacation rentals August 2026 August 2025 August 2024 Change vs. 2025 Change vs. 2024
Occupancy 51.3% 48.6% 51.5% +6% 0%
Average daily rate $276 $266 $273 +4% +1%
RevPAR $142 $130 $141 +9% +1%

Next to 2025, August looks like a strong month. Next to 2024, occupancy is flat and the nightly rate is about three dollars higher. The year-to-date figures through August follow the same pattern. Occupancy is 54.9% against 52.2% a year ago, up 5%, but below 2024's 56.5%, down 3%. Year-to-date RevPAR is $159.11, up 9% on 2025 and 5% on 2024. Those two numbers fit together. Owners are earning more per available night than two years ago because rates are higher, while a smaller share of nights is booked.

Spending tells a similar story. In the same tourism report, taxable lodging rentals reached $183.586 million in July 2026, up 8.8% from July 2025. Year-to-date receipts were $759.278 million, up 8.6%. Those figures are rental receipts, not tax collections. They show visitors spending more money. They do not show more of each unit's calendar getting filled.

This matters for a purchase because many buyers judge a property on its trailing twelve months. In 2026 those months include a rebound. If your purchase price assumes occupancy keeps climbing at this year's pace, it is building on growth measured against a weak base.

What the Mid-October Calendar Showed

The tourism office also publishes a forward-looking snapshot from Key Data. It counts paid and owner nights already on the books for the 30 days after the report date across the combined Gulf Shores, Orange Beach and Fort Morgan market, and compares them with the same days of the week in 2025. The snapshot created October 12, 2026 shows:

  • Paid occupancy on the books of 24.6%, against 26.7% a year earlier
  • Guest nights down 10%, while available nights fell only 3%
  • Average length of stay of 6.2 nights, against 6.1
  • An average booking window of 101 days, up from 90

The longer booking window matters most to a fall buyer. When the average reservation is made about three months ahead, a property's calendar for late winter and early spring is mostly set before a December closing. A buyer inherits whatever bookings the seller's management already took. That includes the rates those bookings locked in and any gaps left in the calendar. Ask for the forward reservation report in the same request as the inspection report date, because together they show your first quarter of ownership.

The short-term snapshot also runs softer than the August results. Weaker paid occupancy for the 30 days after October 12 sits alongside a stronger summer. That supports the rebound reading. Peak months recovered, and the shoulder season has not caught up yet.

Sale Prices Have the Same Problem

Baldwin REALTORS posts monthly MLS sold figures by region. In its coastal condo category, 94 residential properties sold in September 2026. The average sales price was $829,255, homes averaged 151 days on market, and the average price was up 34.73% from September 2025. The coastal homes category had 81 sales at an average of $972,112, with 108 days on market and a 19.59% increase in average price.

With fewer than a hundred closings in a month, a few Gulf-front penthouses can push an average far higher than a typical unit's value has moved. A 34.73% jump in average condo price within one year mostly shows which units sold in September. It does not mean the condo you are looking at gained a third of its value. The 151-day average time on market is the steadier number. It suggests buyers in the coastal condo category are taking their time.

So both data sets have the same weakness. The rental numbers depend on which year you compare against, and the sales numbers depend on which units happened to close. A careful fall purchase checks both, then confirms the license and inspection paperwork before closing.

Quick Answers

Does a seller's rental inspection report carry over to me? Ordinance No. 2168 says a valid rental unit inspection report is transferable to the next owner when the property sells. Whether it still counts depends on its date relative to the license year you are renewing for.

Does the condo building need its own inspection? For units in structures with three or more dwelling units, the ordinance requires a multi-family structure inspection report or a recent Certificate of Occupancy for the structure. That is in addition to the unit's own inspection report, and a recent unit-level Certificate of Occupancy can stand in for that unit report.

Is the rental market in Gulf Shores growing? By the tourism office's August 2026 figures, it is growing compared with 2025. Compared with 2024, it is flat on occupancy and slightly higher on rates.

If you are weighing a Gulf Shores rental this fall, The Beach to Bay Group can help you collect the inspection report date, the forward booking calendar and the two-year rental comparison before you set your offer, so January brings no surprises. Start Your Beach to Bay Search.

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